Marketing for Healthcare Centers and Medical Professionals.

CXM combined with Healthcare Marketing optimizes the profitability of your medical center and enhances its positioning within the healthcare sector.

Reputation/trust and a positive experience are key to patient acquisition and retention.

Patients choose a clinic or medical practice based on its reputation. Trust is the first factor to consider, and it is built through professional attention and good treatment by all members of the practice.

We build a Competitive Image for your practice, the primary generator of new and quality clients.

The second factor gaining increasing importance is the lived experience. This refers not only to the message conveyed but also to ‘How’ things are done. Experience Marketing generates Competitive Advantages. We have achieved significant success implementing Experience Marketing in healthcare companies.

We establish an Identity for your Company that Fosters Customer Loyalty.

This requires innovation communication and the integration of marketing concepts into your business organization to ensure that all your employees contribute to patient satisfaction.

Patients are exposed to numerous stimuli from the moment they decide to seek healthcare until their ailments are completely resolved. At PAC, we optimize and coordinate these stimuli to ensure the patient has the best possible experience.

Stages of the marketing innovation process.

Similar to your medical practice, professional consultant work begins with a thorough diagnosis, followed by tailored actions for each patient/healthcare center.

Diagnosis:

We analyze the four main business factors: the company, the competition, the consumer, and the industry as a whole. We identify the differentiating characteristics of the company and the best means to enhance and communicate them.

Prescription:

We propose competitive strategies and action plans that allow you to gain consumer trust by highlighting and leveraging the unique features of your company.

Treatment:

We implement strategic plans and competitive actions with the management to enhance the customer’s value perception. We adjust your offering to emphasize these advantages and leverage all your efforts on them.

Monitoring and Adjustments:

Scenarios change, some forecasts may not be accurate, and over time, it is necessary to adjust and improve action plans.

Continuous Improvement:

There is always room for improvement and the opportunity to seize new opportunities. That’s why we continue to support the sales team to achieve the best results, allowing them to dedicate more time to day-to-day management.»